Zillow and Turner Share Their Marketing Strategies at Our Customer Engagement Forum in Santa Monica

By Sarah Bacon, Senior Director of Demand Generation at Airship

We wrapped up the very first of our Customer Engagement Forums in Santa Monica and it was a great event to kick off our tour. ( We’re coming to a city near you!) We had Chris Bettin from Zillow and Ela Govindasamy from Turner share their marketing strategies on staying ahead of the competition when it comes to great customer experiences.

We also had members of the Airship team, Mike Stone, Lisa Orr, Jonathan Rueda and myself, go over our Customer Engagement Platform and its tools to use data and machine learning to send the right message to the right person at the right time.

So, what did these marketing pros have to say about customer experience? Check out these highlights from the event:

Customer Experience Has Become the Primary Battleground for Brands Today

For instance, 65% of customers find a positive experience with a brand to be more influential than great advertising. Mike also explained how brands that lead in customer experience also see high customer lifecycle value and retention.

For Zillow, Driving Engagement Is All About Understanding Your Customers’ Needs

Chris also talked about how Zillow saw double the increase in visits and triple the number of engaged visits when they used personalized recommendations in their push notifications. By using AI to determine behavior, content ranking and delivery time, they were able to offer more relevant and better-timed content.

Personalized Content Helps Turner Win Against the Competition

Ela Govindasamy, Senior Director of Turner Sports, shared how personalization is a big part of their push notification strategy. For their March Madness app, they made sure notifications were personalized based on user preferences and didn’t have any content that would negatively impact the user’s game-watching experience.

See You in San Francisco?

Originally published at www.airship.com

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com