Zillow and Turner Share Their Marketing Strategies at Our Customer Engagement Forum in Santa Monica

Customer Experience Has Become the Primary Battleground for Brands Today

Our SVP of Marketing Mike Stone kicked off the event by sharing some stats (that can also be found in our very helpful Customer Engagement “Stat Pack”) that show just how important and valuable great customer experience can be for brands.

For Zillow, Driving Engagement Is All About Understanding Your Customers’ Needs

According to Chris Bettin, Zillow’s Senior Group Manager of Mobile Engagement, being “consumer obsessed” is what makes Zillow a leader in real estate apps. What does it mean to be “consumer obsessed” at Zillow? It’s about empowering consumers with the tools, insights and information they need to make the best decisions.

Personalized Content Helps Turner Win Against the Competition

For Turner and their coverage of the NCAA March Madness tournament, personalized content was the key. Knowing that the majority of their app users would be watching the games, it was important that their app complemented the viewing experiences. They used machine learning and AI to generate unique brackets for the bracket challenge and as a result, saw 1.6 million app users and 2 million brackets made.

See You in San Francisco?

If you couldn’t make it to this event, don’t worry, we have more cities in the U.S. and Europe in our lineup. Our next event is on May 30 in San Francisco, and we’ll have Foot Locker and Expensify sharing their customer engagement insights. See you there?

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com