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Grow and Deepen Your Mobile Connection Points with Customers

During the best of times it’s important to have as many digital connection points with customers as possible. And now it’s even more critical to grow and strengthen your direct connections — especially on mobile. So whether it’s adding mobile-first channels like SMS or mobile wallet to your mix or looking for new ways to incentivize app downloads, consider the unique value propositions you might have at this time for motivating customers to opt in on additional channels.

Explore, Expand and Share the Reasons Customers Should Connect with Your Brand

Your customers still want to hear from you during this time with messages that provide value. We’re seeing so many brands create offers and opportunities that are uniquely relevant, helpful and compelling for their customers. Share those opportunities in a personalized way by building campaigns and customer journeys orchestrated across channels.

Look at Users Who are Opting in During This Time as a Unique User Cohort

Customers who opt in to receive communications right now may be doing so for different reasons than customers opting in just a week or two ago. You can use Performance Analytics to understand and adjust your strategies based on this cohort’s unique usage patterns. Another step to consider is to build a welcome series with custom messaging on each of the channels customers opt in on — from web notifications and email to SMS — using Journeys or simple automations available in our platform.

Use Mobile Messaging Solutions to Leverage the Full Potential of Your App

There is an opportunity at this time to revisit the value proposition of your app, and see what you could add or adjust to make it especially relevant to your customers. Airship solutions like Message Center and In-App Messaging help you deliver personalized, highly contextual messages inside your app, while Push Notifications with interactive buttons, images and even gifs can inform, educate and entertain to keep customers connected.

Consider Airship an Extension to Your Team

Our team of mobile and digital experts are here to assist you with strategic, technical and practical support. If you are faced with a reduced team, we can supplement your existing team with managed services and set up and execute campaigns for you.

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com