Two App Analytics Reports You Should Use to Help With App Re-Engagement

Top Messages Before Uninstall Report

  • Are there specific messages or message types that drive uninstalls higher than average?
  • Is there a pattern of messaging that is particularly ineffective at retaining users?
  • Explore the activities that led to the uninstall/opt-out and experiment with different actions to engage similar users.
  • Conclude detrimental messaging or message types based on report context to improve churn/uninstall rates.

Uninstall Users Lifetime Metrics Report

  • What is my 30/90/365 day retention rate?
  • How does message frequency impact user retention?
  • Increase or decrease messaging to improve net retention based on known results.
  • Benchmark net user retention and experiment with different types of messaging to increase engagement and reduce churn.



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