Transforming Brick-and-Mortar Visitors into Digital Customers with SMS Opt-Ins

  1. Text a short code or a keyword to a number to opt in
  2. Use interactive QR codes that automatically compose an opt-in message and make opt-in a breeze.

1) Spark SMS Interest with Signage and Calls to Action in the Store

The moment customers enter the store, they should see reminders of the benefits of signing up for SMS promotions. Use signs, fliers and posters that feature positive messages showing how easy it is to register and start enjoying the perks: describe program benefits, registration instructions and easy-to-remember steps.

2) Make Use of the Register Experience

When customers reach the register, sales associates can help them opt in by keeping the process clear and simple. Let the customer self-serve their opt-in on a pin pad, entering and confirming their own phone number, rather than continuing the opt-in process on the register.

3) Remind Customers of Opt-in Keywords or QR Codes on Mailers and Receipts

Brands have lots of opportunities to remind customers about the value of opting in. Consider adding opt-in instructions to:

  • Direct mail fliers
  • Package inserts
  • Instructions
  • Credit card statements
  • Receipts
  • and more!

Don’t Forget About Other Digital Channels, Too

In short, keep the SMS registration process simple and stress-free while keeping the customer’s checkout experience smooth and easy. Show them reminders while they’re in line and allow them to enter their number and the register and finish the process with Airship technology. Positive, clear communication will keep them coming back.



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