Three Ways In-App Automation Can Drive Value for Your Brand

Use In-App Messages to Learn About Your Users

A banner style in-app message with interactive buttons — these can be customized without needing an app update. Buttons can also be linked to content inside or outside the app.
  • App open based: First open, second open, etc., trigger ongoing, automated onboarding series to give users a tour of your app and get them up to speed.
  • Preference based: viewed particular content a specified number of times (ex: after they’ve read four articles on one topic)
  • Consider using a banner-style template for this type of messaging — banners go away automatically after 15 seconds, so this is a less intrusive choice if you want to re-trigger this message again at a later time.
  • Ensure precision: Our workflow allows you to pause, edit or restart your automated program so you can have total control.

Trigger A “Soft Ask” Message to Familiarize Users With the Value of Opting In

Example of a triggered modal style in-app message. Unlike the full screen style in-app message, you can see the screen a user was on when the message triggered.
  • Custom events, such as viewed an article/item/product
  • If a user is opted in to location services, but not to push notifications
  • Viewed a screen that indicates they would benefit from push notifications (ex: preference center, deals, etc.)
  • Have a plan: present the ask in context, using actions like screen views or custom event triggers.
  • Set a limit: if a user dismisses your opt-in request a set number of times (ex: 3 or 4 times), do not show the user that message again.
  • Consider trying a similar approach for requesting a user to turn on location services.

Connect Users Across Multiple Channels by Encouraging User Registrations

Example of a full screen in-app message. These give your brand the most real estate and support up to 5 buttons and link to content in an optional footer.
  • Opened the app but has not yet logged in/registered
  • Custom events you’ve set: for example, made a purchase, saved a favorite item or story, created a wishlist
  • Completed a specified action in the app a certain number of times
  • Share the value upfront: Let users know what they’re gaining by registering, rather than blindly asking them to register.
  • Money talks: Incentivize users to register or login by sweetening the deal with a perk, such as 5% off their first order, 30 days free of limited time free shipping.

Try In-App Automation Yourself

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