The Big Short for SMS — Sending Big Content with Short Links and Link Tracking

Link Shortening Reduces Characters and Cost

  • Increased Click-Through Rate: Shorter links can have a higher click-through rate since longer URLs with query strings can detract from the message and look spammy. Custom domains also significantly improve CTRs as they are more branded and trustworthy.
  • Cost-Effective: Long URLs may result in multi-part messages, ultimately increasing your SMS costs.
  • Automated: Link shortening can also be used in auto-responses for keywords texted in, such as requests for app download links or coupon links.

Track Your SMS Link Performance

Get the Most Out of Your SMS Marketing Campaigns

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

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Airship

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

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