The Big Short for SMS — Sending Big Content with Short Links and Link Tracking

Link Shortening Reduces Characters and Cost

Every character counts for SMS marketing, especially when messages are limited to 160 characters. Link shortening can open up valuable message real estate so marketers can create even better customer experiences, and being able to shorten links within the same UI as your message composer makes it that much easier. Here are some other benefits of shortened links:

  • Increased Click-Through Rate: Shorter links can have a higher click-through rate since longer URLs with query strings can detract from the message and look spammy.
  • Cost-Effective: Long URLs may result in multi-part messages, ultimately increasing your SMS costs.
  • Automated: Link shortening can also be used in auto-responses for keywords texted in, such as requests for app download links or coupon links.

Track Your SMS Link Performance

Airship also allows brands to now track the performance of their links within SMS messages. Brands can track aggregate clicks and view reporting through Airship’s reporting dashboards to see how messages and campaigns are performing. Furthermore, through Airship Real-Time Data Streaming, brands can correlate audience members with clicks on Airship-shortened links to get engagement data down to the user-level.

Get the Most Out of Your SMS Marketing Campaigns

With average open rates of over 90%, you can’t afford to ignore the power of SMS messaging. Now with link shortening and tracking, you have more room to write impactful messages and more visibility to use your data strategically. Start creating deeper connections with customers on SMS today.

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com