The Big Short for SMS — Sending Big Content with Short Links and Link Tracking

Link Shortening Reduces Characters and Cost

  • Increased Click-Through Rate: Shorter links can have a higher click-through rate since longer URLs with query strings can detract from the message and look spammy.
  • Cost-Effective: Long URLs may result in multi-part messages, ultimately increasing your SMS costs.
  • Automated: Link shortening can also be used in auto-responses for keywords texted in, such as requests for app download links or coupon links.

Track Your SMS Link Performance

Get the Most Out of Your SMS Marketing Campaigns

--

--

--

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Airship

Airship

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

More from Medium

Building Voice-enabled Add to Cart Functionality for an E-commerce web App

Top tools for Digital Product Manager to get the most out of remote teams

New Integration: Ryviu and AVA Email Marketing, SMS, Popups

AVA Email Marketing, SMS, Popups

Essential tools for user onboarding