RCS Messaging Is a Gamechanger: Are You Ready?
By Jessica Poundstone, Director of Content at Airship
RCS Messaging is poised to significantly change the mobile messaging landscape. We’re helping marketers get up to speed on the opportunity in our latest white paper — download it today!
If you’re not already excited about RCS messaging, we predict you will be soon. Sometimes referred to as “the new SMS” or SMS 2.0, RCS is an incredible new channel for creating customer experiences on mobile — no app required.
Here are just a few RCS highlights:
- Early results from brands trialing RCS have been incredibly impressive, with massive open and engagement rates (download our white paper for more stats and examples)
- Consumer demand for RCS messaging is high — a recent GSMA study (RCS Business Messaging Research Study) showed 75% of consumers prefer RCS over SMS for interacting with brands.
- RCS creates intuitive, friction-free customer experiences within the native messaging app — no app download required.
The time to get going on RCS is now.
According to GSMA, “While SMS will remain a key part of the Business Messaging business model, mobile operators and aggregators that serve a predominantly smartphone market should start to actively engage with RCS Business Messaging or risk finding themselves at a significant competitive disadvantage.”
So download our whitepaper today to get a jumpstart on your RCS strategy.
Originally published at www.airship.com.