Measure your App Retention Efforts with these App Analytics Reports

Predictive Churn Report

  • Which users are most likely to churn?
  • Which segments are least likely to churn and why?
  • Are there specific segments of users that have a higher likelihood to churn than others?
  • Zero in on user segments with a high likelihood to churn to create re-engagement campaigns tailored to their interests.
  • Understand which users are least likely to churn and run lookalike campaigns to target more users with similar characteristics

Retention Cohort Report

  • What is my 30/90/365 day retention rate?
  • How does message frequency impact user retention?
  • Increase or decrease messaging to improve net retention based on known results.
  • Benchmark net user retention and experiment with different types of messaging to increase engagement and reduce churn.

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com