Marketing & Tech Teams: Creating Better Customer Experiences Together

Communicate Structured Expectations

Sometimes, all your team needs is effective communication. Assigning and defining specific tasks is a big part of working together — make sure that each team member knows their role and responsibilities at all times.

Bridge the Language Gap

Each of your teams will have different shorthand and acronyms in their communication, so it’s important for your marketing and tech teams to work on bridging the vernacular gap.

Create Weigh Stations to Check in

Weigh stations are just as important for keeping a highway safe as they are for teams working together on a project. In business, our “weigh stations” are checkpoints, things to monitor along the way to ensure a project goes smoothly.



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