Location-Based Marketing: What’s the Difference Between Geotargeting and Geofencing?

What Is Geofencing?

What Is Geotargeting?

  1. Reaching a customer that’s inside a pre-defined geographic location (this is where geofencing can come into play).
  2. Refining the targeting of that customer based on other factors, such as behavior.

What’s the Difference Between Geofencing and Geotargeting?

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

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Airship

Airship

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com