JCPenney and TGI Fridays Share How They Use Airship Journeys at Our Customer Engagement Forums

Airship Journeys Makes the Customer Journey Simple

Our very own Senior Product Manager Lisa Orr took the stage to explain what Airship Journeys was and how marketers can use it to create powerful and precise cross-channel customer journeys. Most journey builders on the market today are over-engineered, said Orr. That’s why the Airship team — with input from over eighty marketing teams — designed a solution that’s easy to use.

JCPenney Creates Tailored Customer Experiences

JCPenney wants to create customer experiences tailored to the way their customers want to shop. In-App Marketing Senior Specialist Meredith Meador explained theri approach to making that happen: engaging with customers (especially loyal customers) early, often and personally.

TGI Fridays Gives Value to Get Value

The digital team at TGI Fridays wants to provide value to customers in the appropriate channel at the appropriate time with personalized messages — and make sure it all adds up to an incredible customer experience. Digital Product Manager Conner Fryoux explained that TGI Fridays was not just in the restaurant business, they’re actually in the experiential business — they just happen to sell really amazing food and drinks.

See You in Paris and Amsterdam?

Atlanta and Dallas may have been our last Customer Engagement Forum events of 2019, but we have two events just around the corner in Europe! We’ll be in Paris on January 14 and Amsterdam on January 16. Check out our Forums page to learn more about these events.

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com