“I’ve Got the Worst App Ever and Limited Development Resources. What Do I Do?”

Step 1: Document The App’s Unique Value Proposition

Step 2: Document the Goals for the App

Step 3: Join up the Goal and the Value Prop and See Where You’re At

  • Can your app deliver exclusive discounts, perk and freebies? If so, how will app users know about them? (Especially if they’re not opted in to receive push notifications?)
  • What are your current in-app sales? Is 15% a realistic number based on quarter-over-quarter app data, or a stretch goal?
  • How have sales promotions worked in the past? Do they really drive sales — or just app opens? (Are your metrics set up to measure this?)
  • Can you measure the impact of the app or a push message on sales if they end up completing in store or online?

Step 4: Find Some Quick Wins

Reach users on day one — and steer them in the direction(s) you want them to go.

Divert user attention from areas of the app that are less satisfying with in app messages.

Create a “safe space” inside the app with an in app message center.

Bypass the app but stay active on mobile: send a coupon/voucher/offer through a mobile wallet pass.

Step 5: Deploy, Measure & Use Your Data to Drive Your Next Move

Step 6: Parallel Track Your Strategy: More Quick Wins + Long Term Plan for App Improvement

Step 7: Report Out on Your Plan & Your Progress

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

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