Insights From Marketing Pros at GameStop, SXSW, TGI Fridays & Bottle Rocket

Use Smart Engagement Strategies to Create Great Customer Experiences

  • Replacing wristbands with mobile wallet passes: customers loved them, and production costs were slashed.
  • Implementing location-aware notifications that makes messaging more personalized — including using beacons to trigger location-specific experiences.
  • Piloting the use of a machine learning-powered recommendation engine to help give event attendees a more personalized experience (including discovering events they might not otherwise have uncovered) based on their preferences, which events they’ve been too (gathering data via RFID scans) — and even third-party data like their Spotify favorites and playlists.

Use Data to Be There in the Moments That Matter

Make (the Right) Data Accessible to the Right People

Look For Smarter Ways to Use Different Engagement Channels

Look For New Ways to Get More From Your App

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

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Airship

Airship

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

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