[Infographic] How the Pandemic Is Influencing Mobile User Engagement in Europe
By Ana Williams, Director of EMEA Marketing at Airship
We recently took a deeper dive into the data from our recently-published report “ The State of Global Mobile Engagement 2020” to look at trends related to customer engagement in Europe before and during the pandemic. We’ve shared the data in our just-released European edition of the report, “ The State of Global Mobile Engagement 2020: European Edition.”
The infographic below shares highlights of this latest data study. Of particular interest: average direct open rates from notifications are now higher in Europe than anywhere else in the world.
Originally published at www.airship.com.