In App Marketing FAQs: How to Deliver Real-Time, Personalized Mobile Engagement Inside Your App

In app marketing delivers real-time, personalized in-the-moment messages to your most loyal customers, your app users. Get the scoop with answers to FAQs.

by Diana Laboy-Rush Product Marketing Manager, Urban Airship

In app marketing delivers real-time, personalized in-the-moment messages to your most loyal customers, your app users. Get the scoop with answers to FAQs.

Any time someone is using your app, they’re making split-second judgements about whether or not they’re having a satisfying experience — and whether or not the app is worth keeping.

In app marketing can help you make the most of every moment spent in your app. It also has the unique advantage of reaching your customers in real-time in a competition-free environment that you control. That’s powerful.

In this post, we’re zooming in on in-app messages as an in-app marketing tool, answering FAQs and providing some examples of how top brands are leveraging this important mobile messaging channel.

What is in app marketing?

What are in-app messages?

Different people have different names for In-app messages — in-app notifications, app messages, and app notifications, to list just a few. Messages that live inside of an in-app message center are considered in-app messages as well.

What can in-app messages look like?

Banner Notifications

Full-Page Displays

Message Center Messages

Can in-app messages use rich media?

Can you use interactive buttons with in-app messages?

When do app users see in-app messages?

But you can also customize when, where and how long messages display — and who sees them. Different in-app messages might be seen at different times by different app users if you’ve created targeted in-app marketing messages personalized for various segments of your audience — which we highly recommend. (More on targeting and personalization below.)

How do in-app messages perform compared to other mobile messaging channels?

Our research shows that response rates for in-app message center messages are 8x the direct response rate of push notifications. The key is making in-app messaging personalized, in-the-moment, and clearly relevant.

Can in-app marketing be targeted and personalized?

You can also use real-time, on-device automation to deliver in-app marketing campaigns. For example, you can display a certain message when the user navigates to a particular screen. You can set preferences for how many times a user will see a certain message — and include start and end-dates for self-canceling campaigns.

Retailers and other m commerce apps could target users based on their purchase history. Let’s say someone was browsing in an app. They added a green shirt to their cart, and then purchased it. That purchase could trigger an in-app message that includes confirmation number along with a button that encourages them to share a picture of their purchase with friends on social media.

Can I track actions taken on in-app messages?

Can I send in-app messages and push notifications at the same time?

Can I deep link from in-app messages?

For example, maybe you want to do a full-screen in-app message for a last-minute ticket offer. Your in-app message can include a deep link right to the landing page in your app where they can purchase the offer — or a page on your mobile website — that allows your customer to take action right away.

Do I need to write code to create in-app messaging?

In Urban Airship’s Engage Composer, you can create in-app messages just as easily as push notifications. (See more about creating an in-app message in our Docs.)

What kinds of messages is in-app marketing best suited for?

Onboarding

Feature Introduction

Promotions

In-app marketing messages are also ideal for promotions for your brand’s overall mobile experience. For example, segment all app users not opted-in to push notifications and encourage them to consider (or reconsider) opting in. Show and tell them what they’ll get if they do — early access, special deals, etc.

Providing Utility

For example, you could remind a user that they have a credit to spend with you — and how much they have. Put that together with a button pair “View Details / Shop Now” and you have an experience that feels very personalized and has high utility.

Our mobile messaging solution Engage (which you can try for free anytime) is best known for its push notifications capabilities. But that’s just one of the tools built into it. It also enables in app marketing campaigns with an out-of-the-box in-app message center and in-app messaging. Along with Reach, our mobile wallet marketing tool, our solutions help you deliver messages to 100% of your mobile audience — in real time, at the right time.

Ready To Get Started?

Originally published at www.urbanairship.com.

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com