How You Can Use SMS Keywords and MMS to Drive Customer Engagement

Invite and Engage with Your Loyalty Members

You can make it easier for your customers to join your loyalty program by using SMS keywords like “LOYALTY” or “REWARDS.” When your customer texts the keyword to your dedicated short code, you can set up a conversation flow that encourages opt-ins to your text or MMS messages. This creates a continuous communication channel with new loyalty members where you can engage them even further with GIFs and photos that will grab your customers’ attention. You can even send a coupon or QR code to welcome new loyalty members and drive that first purchase.

Create a More Interactive Experience

Keywords also allow you to create a more personalized and interactive customer experience on SMS. You can automate custom responses based on the keyword from your customer, such as welcoming them into a loyalty program or sending them a location specific coupon code. You can even automate more personal information, such as account balances, when a customer texts “BALANCE,” or make sure the customer is over a certain age by automating a response based on the birthdate they enter.

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