How We Put Together Journey Maps

The Problem with Other Customer Journey Solutions

An example of a lifecycle map for a banking app. This map mixes milestones with messages to represent the onboarding flow.

How We Made Journeys Easier with Maps

Banking app onboarding flow from above re-created as a Journey Map. This visualization focuses on the performance of Journeys by milestone.

Journey Maps Examples

Appointment Scheduling Journey Map with two alternatives paths: one for customers who successfully visited the doctor’s office and the other for those who cancelled their appointment.
Onboarding Journey Map driving customers to become rewards members.

--

--

--

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Airship

Airship

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

More from Medium

The Do’s and Don’ts of Competitors’ Analysis with Madhumita Gupta

Can AR Help You Learn About Plants?

DA’s Approach to 2022: Ready, Set, Grow!

Thrisa Powells

The social commerce wave: introducing Popseekl