How to Personalize SMS and Email Messages with Dynamic Content

Benefits of Using Dynamic Content for Personalization

Dynamic content has gained popularity among marketers for personalization because of these key advantages:

How to Create Dynamic Content Campaigns

Creating Dynamic Content for your SMS and email campaigns is simpler than you might think, especially using our Personalization platform. Just follow these steps:

Dynamic Content in SMS

SMS is powerful — with a 98% open rate, it’s an effective way to deploy campaigns. Using Dynamic Content in SMS helps marketers make the best use of characters by providing real-time relevant content.

Example of using Dynamic Content for SMS

Dynamic Content in Email

Adding Dynamic Content to your emails helps you reach your customer, not just their inbox. This added value increases open and click-through rates resulting in higher revenue yielding campaigns.

Example of using Dynamic Content for Email



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic.