How to Create Seamless Customer Journeys for Each Stage of the Customer Lifecycle

Customer Journeys: Acquire

Attracting new customers is expensive and time consuming. That’s why, during the acquisition phase, you need to give them a warm welcome and deliver an engaging customer experience that drives action and adoption.

Customer Journeys: Retain

Most marketers know it’s far less expensive to retain existing customers than attract new ones. But customer expectations are high, and rising. That’s why, during the retain phase, it’s essential to deliver value in the moments that matter most to your customers.

Customer Journeys: Grow

Now that you’ve established rapport with your customers, it’s time to grow those relationships — and their lifetime value. To do that, you need to show them you know them by engaging on their preferred channels, in real-time with contextual content that predicts their needs.

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