How SMS Powers a Better Multi-Channel Customer Engagement Strategy

By Danny Ackerman, Urban Airship

What’s keeping you from improving your marketing strategy with SMS?

In a recent poll, marketers said that one of the key reasons they’re hesitant to use SMS is fear of over-messaging customers. We agree: pinging your customers too often is a terrible, no good, very bad way to earn trust, loyalty and drive long-term value.

That’s why we’ve created smart ways to orchestrate messaging across all your customer engagement channels, so you can use the best mix of channels for messaging, instead of blasting customers on every channel every time.

Here are three SMS combinations you can use to create deeper connections with customers and better integrate text messaging into your overall customer engagement strategy. For more examples, check out our SMS Playbook — download today!

SMS + Mobile Wallet

Reward your loyal customers by sending a text message with a link to download a loyalty card or coupon for their mobile wallet. For crucial and time-sensitive items like tickets and boarding passes, SMS delivers what they need — without depending on a wifi connection or an app.

SMS + Email

Identify your most loyal customers by using email to promote text messaging communication. This is a great cost-effective strategy; by using email, a less expensive channel, to broadly reach users and bring your more active and loyal users into SMS, you’ll be making sure your text messages are going to those who have a higher chance of engagement, getting your money’s worth in both channels!

Make sure to quickly show your opt-in users how valuable this channel is by providing them a personalized coupon via SMS, based off of a purchase they’ve already made. That kind of personalization will increase the chance of them becoming long-term loyal customers.

SMS + In-app Message:

A great SMS marketing strategy opens up a world of possibilities for creating better, deeper and more valuable connections with your customers, and you can implement all of these strategies, and more, on our Digital Growth Platform.

Is your brand maximizing the opportunity from SMS? Download the SMS Playbook for more use cases, tips, and best practices.

Originally published at www.urbanairship.com.

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com