How Alaska Airlines Created a Simpler Customer Experience Using Data

Figure Out What Customers Really Want

Creating a Frictionless Experience

  • Traditional bag tag experience: 180 seconds.
  • Touch-free bag tag experience: 15 seconds.
  • Hours saved: This saved guests more than 300 hours per day, cumulatively.

Engagement and Future Plans

  • 39% direct engagement rate from push notifications.
  • 95% engagement rate from push notifications within 12 hours.



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