How a Culture of Experimentation Can Lead to 4X Growth

  • Share the stats from the beginning of this post about the benefits of a test-and-learn culture.
  • Talk about how much time, money and effort it will save when you can get to the best and most effective solution more quickly by iterating and testing.
  • Run some tests and share your wins — and the bottom-line results they can drive.
  • Quantify a few high-priority goals or opportunities for your organization that testing can help with. For example: “What if we could reduce abandoned carts in the app by 2% by optimizing our check-out process through testing?”

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

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Airship

Airship

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com