Hook ’em at Hello: Three Customer Journeys for Acquisition

Convert New Customers into App Users

A first purchase is the perfect time to show new customers the benefits of your mobile app. Plus, driving opt-ins during acquisition makes it easier to reach them on their preferred channels during all of the pivotal moments throughout the customer lifecycle.

Deepen Engagement During Onboarding

Getting opt-ins on your app is a great first step. Now you need to keep them engaged, a challenge illustrated by the fact that 77 percent of daily active users drop off within the first three days after installing an app.

Draw Customers in with a Multi-Touch Campaign

Delivering value to your customers on their preferred channels is an ideal way to build loyalty. In this journey, we’re meeting the customer wherever they choose to engage, with the goal of driving sign-ups for a loyalty program.

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