Highly under-utilized strategies for reaching customers through authentic mobile engagement.

More recent advents like in-app messaging, mobile wallets, smartwatches and beacons see current use in the single-digit to low double-digit ranges, despite being purpose-built for mobile. Interactive notifications, which use button taps to extend app actions and user feedback to the notification layer, are only currently used by 12% of businesses.
It’s the End of the Beginning for Mobile
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brett.caine
Airship
·Follow
1 min read·
Jun 23, 2016
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Highly under-utilized strategies for reaching customers through authentic mobile engagement.
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Written by Airship2.8K Followers
·1.8K Following
Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com
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