Get the Timing Just Right with Automation For SMS and Email

By Kaitlyn Hogue, Senior Product Marketing Manager at Urban Airship

Your customer engagement strategy should be all about sending the right message, at the right time, to the right customer. A perfectly timed and coordinated message, such as sending a welcome coupon after a customer’s first interaction with the brand or sending a loyalty card immediately after sign up, can make all the difference in customer experience.

That’s why automating your messages is so important for your customer experience, especially on channels where the timing of the message is crucial, like SMS. By using automation, you can set up triggers to respond to user activities with messages your customers will find relevant and useful. Brands that make use of smart automation tools are way more likely to deliver customer experiences that feel magical — and that drive ROI.

Here are three ways you can use automation to take your customer engagement strategy to the next level across SMS, Email and Open Channels.

Make the Right First Impression with First-Seen Automation

Reach your customers as soon as their status shifts with tag-change automation. For example, add a “loyalty-member” tag to your users when they join your loyalty program and utilize automation to immediately send that user a loyalty card.

New loyalty members are primed for engagement and you want to do everything you can to keep them loyal and engage. Sending loyalty cards with Urban Airship’s Mobile Wallet and Adaptive Links technology makes it even easier to send them via SMS or email and get them installed in no time!

Be There When Customers Need You Most with Event-Triggered Automation

  • Retailers can trigger an automated email after a purchase event to drive upsell. Custom events can also trigger smart-speaker notifications to let a customer know their order has been delivered.
  • Banks can trigger an SMS when a payment is due or when an unusual transaction is made.
  • Airlines can set a trigger for a new boarding pass to be sent in real-time via SMS or email when a flight is canceled or changed.

Originally published at www.urbanairship.com.

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com