Forrester Report: Meaningful Moments Can Drive Massive Growth

Today, there are more ways to connect with your customers than ever before. From media buys to mobile apps, this vast landscape of customer engagement now requires its own technology to manage it. Marketing technology (martech) has become a critical component of many B2C marketing strategies, and Forrester’s 2020 report, “Enable Moments-Based Marketing With Enterprise Martech,” reveals the best ways to take advantage of this growing trend.

Read on for three of our top takeaways, and be sure to download the full report- available for a limited time only- here.

Get Obsessed with Your Customers

Replace Campaigns with Moment-based Engagement

Emphasize Customer Experience and Build Marketing to Match

Thinking about the customer experience holistically, and building your marketing around how to engage every available opportunity makes investing in martech not just a good idea, it’s a necessity to ensure you’re fulfilling that goal. And with tools at hand like Airship’s Channel Coordination, it’s never been easier to keep an eye on every piece of the puzzle.

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Originally published at www.airship.com.

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com