Foot Locker and Expensify Share Why They Are Customer-Centric at the Customer Engagement Forums in San Francisco

Airship’s Ambassador, the one and only Jagger

How Foot Locker Focuses on Consumer Culture to Create Experiences

Foot Locker ‘s customer engagement strategy began with a shift in company focus. Before, their company’s purpose was to be the leading world retailer in foot apparel. Now, it’s to inspire and empower youth culture, signaling a shift from being just product focused to being customer-centric.

Expensify Puts Their Customer Knowledge to Use

Expensify’s growth has exploded the past few years and the company found itself being both an SMB and enterprise provider. Jonathan Rueda, the panel moderator and Airship’s Product Specialist, asked Gabriella Horowitz, Senior Marketing Leader at Expensify, how her company approaches communication and messaging with the different company sizes and her answer was unexpected. Instead of separating the companies by size and user base, Expensify is more concerned with the level of tech savviness. The onboarding process would be different between users with different experiences with using app and accounting.

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com