FAQs: How to Use Custom Events for More Effective Mobile Messaging

Custom Event Basics

What are mobile app “events” and what are they used for?

  • Track key conversions in your app;
  • Tie those conversions back to corresponding mobile engagement campaigns; and
  • Better target users based on what they do.

What goals will custom events help me achieve?

  • Send a push notification or in-app message based on users adding an object to a shopping cart then navigating away from the cart;
  • Automatically prompt users via an in-app message to respond to a survey based on their interaction with a new live video feed that was just released;
  • Automatically schedule a follow up push notification to congratulate users after they start a training session.

How are tags different from custom events?

How do custom events work with real time marketing automation?

When I want to personalize or segment my mobile messaging, how do I know when I would leverage tags versus custom events?

  • You can use tags on their own to segment your audience by who they are.
  • You can use events on their own to segment your audience by what they do.
  • You can use custom events on their own to segment what they do by a value you assign.
  • You can also combine all of these options for even more powerful personalization.

What should I do if I just have tags set up? Do I now have to move to using custom events to segment my audience?

Implementing Custom Events

What custom events should I consider using in my mobile app?

  • Registering for a paid premium account
  • Favoriting or starring a piece of content
  • Adding an item to a cart
  • Making a purchase (with the option of adding additional properties, like a value)
  • Sharing a link to a product on social media

How do I set up custom events in Urban Airship?

I already have my app tagged for Google Analytics. Do I have to tag everything again in Urban Airship?

Are there any limits or restrictions related to custom events?

Mobile Monetization and Custom Events for Specific Industries

How can custom events help me monetize my retail mobile app?

How can custom events help me monetize my media mobile app?

How can custom events help me monetize my mobile gaming app?

Mobile Analytics For Custom Events

Where can I see reporting on custom events?

What analytics are provided on custom events?

What extra reporting will I have with custom events in place?

Using Custom Events for Growth Marketing

Ready to Get Started?

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

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