Experiment on More Channels than Ever with Apptimize API & Roku Support

Connect with Greater Channel Accessibility

With Roku native SDK support, brands can now run Experiments and Feature Flags across all of the major OTT platforms from the centralized Apptimize platform. Brands can easily test any part of the Roku experience, including content recommendations and advertising content or layout. Adding Roku gives brands immediate access to test on the 41 million devices using Roku today!

A/B Experiment of different content layouts on Roku

Know the Impact of Your Tests in Real-Time

Even the most experienced testers can find it hard to understand the true impact of their tests. Experiments can impact a myriad of metrics like increased purchases, increased registered users, feature adoption or completed views of video ads, but brands need to be able to correlate these events with their experiments.

Experiment Results Both from Mobile Events and API Events

Make Your Experimentation Truly Cross-Platform

With Airship and Apptimize, you can work in a culture of experimentation that allows you to test across platforms so that you know with certainty that your customers are receiving the messages they want to receive. To learn more about how Airship and Apptimize work together, check out this blog post.

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com