Can Your Martech Stack Deliver Seamless Customer Journeys in the Mobile Era?

1) Focus on Designing the Customer Experience

Digitally savvy customers expect brands to understand them as individuals. Good personalization translates to a great customer experience (CX). And when brands get it right, success follows. In fact, Forrester found that 77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience.

2) Avoid Common Personalization Blunders

Many brands struggle to deliver consistent CX across channels. Missteps like irrelevant retargeting messages and superficial personalization can feel out of touch, or even creepy, and lead customers to opt out of your brand channels altogether. The right martech investments will minimize the risk of opt-outs and deliver an experience that’s contextual and personalized.

3) Reimagine Martech Around Customer Moments

Digital and mobile technology have transformed the traditional marketing funnel. Today’s consumer interacts with brands across multiple touchpoints throughout their customer journey. Campaigns remain important. But what’s more important is winning in the moments that matter most to customers. That means identifying and anticipating their needs and delivering customized content at just the right time and place.

4) Understand and Predict Customer Behavior

You can only truly personalize experiences for consumers you recognize and understand.

5) Build for the Multichannel World

Companies that can’t make the shift to creating mobile-first customer experiences are increasingly at risk. And a recent Airship survey found that many face challenges in managing cross-channel communications. As marketers reimagine their martech around customer journeys, cross-channel integration is essential to delivering value for a brand and its customers.

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

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Airship

Airship

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com