Airship Receives Highest Product Scores in Gartner’s 2020 Critical Capabilities for Mobile Marketing Platforms
By Bernardo de Albergaria, Chief Commerical Officer at Airship
In this newly-released companion report to the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms**, Airship achieved the highest Product Scores across all three Use Cases — Acquisition, Engagement and Retention. Download the report today.
In Gartner’s 2020 Magic Quadrant for Mobile Marketing Platforms Airship was named a Leader for the third consecutive year.
Now, In this newly-released companion report, Gartner’s 2020 Critical Capabilities for Mobile Marketing Platforms*, Gartner discretely analyzes the specific capabilities of products and services of 13 mobile marketing platform vendors and presents a comparative analysis that scores the market’s products or services against a set of critical differentiators identified by Gartner.
Again this year the 3 Use Cases the Gartner team evaluated were Acquisition, Engagement and Retention. I’m proud to share that Airship received the highest score in all of them, and now for the second year in a row!
Here’s how Gartner evaluates these Use Cases (see page 2 of the report)
Acquisition: “ Evaluates how well solutions help marketers design, execute and optimize campaigns and/or offers to acquire new customers via mechanisms enabled on a mobile device.”
Engagement: “Evaluates how well solutions help marketers design, execute and optimize campaigns and/or offers to cross-sell, upsell, motivate or inform existing customers on their mobile device(s).”
Retention: “ Evaluates how well solutions help marketers design, execute and optimize campaigns and/or offers to persuade customers to continue to use a mobile app and/or website, reengage lapsed customers and drive loyalty program sign-ups.”
In a press release, Brett Caine, CEO and president, Airship said, “Airship is bringing entirely new levels of simplicity, optimization, and ROI to cross-channel customer journeys built for today’s mobile-first consumers. Providing exceptional mobile-led consumer experiences has never been more important and, for more than a decade, we’ve proven that Airship is unmatched in keeping our clients at the forefront of innovative digital engagement strategies that grow customer lifetime value, strengthen loyalty and inspire advocacy.”
Bottom line, we’re thrilled for this recognition of I’m proud of all the work the Airship team is doing globally for leading brands. Let’s talk about how we can help yours. Contact us here or schedule a personalized demo of our platform today!
*Gartner “Critical Capabilities for Mobile Marketing Platforms” by Mike McGuire, Anna Maria Virzi, Joseph Enever, October 29, 2020
**Gartner “Magic Quadrant for Mobile Marketing Platforms” by Mike McGuire, Anna Maria Virzi, Joseph Enever, October 26, 2020
Gartner Disclosure Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Originally published at www.airship.com.