Mobile apps play a growing role in consumers’ lives with people spending around 4.2 hours each day using them according to Nielsen. That’s a 30% increase over two years prior, driven in large part by the COVID-19 pandemic. But even pre-pandemic, brands were leveraging apps, push and in app-messaging to…

There’s no question that marketing channels like email, SMS and your mobile app are crucial to driving action and engagement with your customers. But what about those moments when they need a more personal touch? Like when they’re struggling to set up your app. Or if they need a little…

Mobile-first experiences are the key to loyalty growth. Today’s mobile-centric consumers demand personalized and relevant content from the brands they trust and mobile-first solutions that make it easy to participate and unlock valuable incentives and rewards. …

Customer loyalty is essential to your brand’s success. Great relationships are what keeps customers coming back, referring your products and services to others, and spending more over the long term. But building loyalty and keeping customers active in your loyalty programs are ongoing challenges, regardless of your market or vertical…

How is your app user retention? With the mobile app retention rate at only 15% after the first week, getting new users engaged immediately should be a top priority for all mobile marketers. …

A version of this blog post was originally published in Mobile Marketing Magazine. Digital channels and automation have transformed how brands engage with customers. But let’s face it, there are times when a one-to-one conversation would make all the difference. Like when a customer is having a tough time checking…

If you’re in North America, you’ve probably flown Alaska Airlines at least once in your life. They’re a giant in the airline industry — but like every other airline when the pandemic hit in early 2020, Alaska had to adapt. They’ve come out on the other side with a smoother…

Apple introduced a game-changer for marketers with the announcement of Mail Privacy Protection. This new feature prevents data collection from invisible pixels in the Mail app that are most commonly used to track opens. …

When COVID-19 hit, offering digital order-ahead experiences suddenly became a necessity for many brands. Store pickup of online orders grew by triple digitsas consumers embraced the safety and convenience of options like Buy Online, Pickup in Store (BOPIS), also known as Click and Collect. …