7 Questions Marketers Should Ask Themselves About iOS 12

Key Changes with iOS 12 Include:

  • Grouped Notifications: notifications from a brand’s app will appear stacked in a single group unless they include a thread ID, grouping together specific notifications such as a sports game, or day of travel messages.
  • Lock Screen Notification Management: iOS 12 makes it easier to manage notification settings — and potentially opt-out — from within Notification Center. The “turn off” notifications confirmation prompt will deep-link to your app’s preference center.
  • Quiet vs Prominent Notifications: Prominent notifications light up your lock screen, and can include sound or vibration. Quiet notifications are delivered straight to the notification center without any other alerting elements.
  • Provisional Authorization: This is a new authorization status in iOS 12. If an app enables provisional authorization, users will be opted in provisionally and will receive quiet notifications sent directly to the notification center. (Users who were already opted in or out of notifications are not impacted.)

1) Is There a Use Case for Grouping Notifications?

3) How Can a Brand Keep Its Place in a Customer’s iOS Device?

4) How Can Users be Encouraged to Opt-in to Receive Push Notifications?

5) What Is the Best Way to Send Notifications to New (and Potentially Anonymous) Users?

  • Establish a governance policy for when and why each message is sent.
  • Use emojis or rich notifications can also help catch the eye of users within the Notification Center.
  • Make sure the message is as relevant or targeted toward the user as possible.

6) What Role Does a Preference Center Play in iOS 12 Notification Management Options?

7) How Many Notification Categories Should I Set Up in the Preference Center?

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

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Airship

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

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