5 Stats You Need to Know from the State of Global Mobile Engagement 2020 Report

What did data from nearly 750 million app users show about how COVID-19 has affected mobile user behavior the past few months? A lot, especially when it comes to location opt-ins and notification open rates.

The Airship “ State of Global Mobile Engagement 2020 “ report looks at data from hundreds of millions of individual active global app users, comparing usage patterns from pre-pandemic behavior to after the pandemic began in March 2020.

The data from the report shows massive gains for several key engagement metrics that had been trending downward before the pandemic. To get the full view of the findings you can download the report here. Here are five highlights:

1. Mobile App Audiences grew 31% year-over-year.

2. After years of decline, location opt-in increased every month since March 2020, reaching 10.7% in June 2020, the highest average rate since before GDPR.

3. Both average app opens per user and average notification direct open rates increased 29% since the pandemic began.

4. Medical, Health & Fitness, Finance & Insurance and Travel & Transportation verticals saw more than 100% growth in average location opt-in rates after the pandemic began.

5. Android users receive more notifications per month than iOS users, but users of either device have similar notification direct open rates.

These are only five out of the many findings available in our report — to get the benchmarks you need to adapt your business to the new economic environment, make sure to download your copy of the report today.

Download Here

Originally published at www.airship.com

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