5 Stats You Need to Know from the State of Global Mobile Engagement 2020 Report

1. Mobile App Audiences grew 31% year-over-year.

2. After years of decline, location opt-in increased every month since March 2020, reaching 10.7% in June 2020, the highest average rate since before GDPR.

3. Both average app opens per user and average notification direct open rates increased 29% since the pandemic began.

4. Medical, Health & Fitness, Finance & Insurance and Travel & Transportation verticals saw more than 100% growth in average location opt-in rates after the pandemic began.

5. Android users receive more notifications per month than iOS users, but users of either device have similar notification direct open rates.

Download Here



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com