5 Stats You Need to Know from the State of Global Mobile Engagement 2020 Report

1. Mobile App Audiences grew 31% year-over-year.

2. After years of decline, location opt-in increased every month since March 2020, reaching 10.7% in June 2020, the highest average rate since before GDPR.

3. Both average app opens per user and average notification direct open rates increased 29% since the pandemic began.

4. Medical, Health & Fitness, Finance & Insurance and Travel & Transportation verticals saw more than 100% growth in average location opt-in rates after the pandemic began.

5. Android users receive more notifications per month than iOS users, but users of either device have similar notification direct open rates.

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