5 Ideas From Marketing Pros at Walmart Canada & Rogers Sportsnet

Here’s a recap of the highlights from our Toronto Engagement Forum in our Digital Engagement Forum series.

By Alyssa Meritt, Head of Strategic Consulting, Urban Airship

At our recent Toronto Digital Engagement Forum, mobile and media thought leaders from Walmart, Rogers Sportsnet and Urban Airship led conversations on topics ranging from how to drive more value during opt-in, to why all channels are created equal. Here are a few key takeaways:

Drive Push Notification Opt-Ins by Providing Clear Value

Work Hard To Make Things Easier For Users

Not All Channels are Created Equal

To pick the channels (platforms, devices, whatever) that make sense, says Matthew Durst, Product Manager of Digital Media at Sportsnet, listen to your customers. For example, if they’re all over Roku and iOS, then there’s your early integration roadmap.

Messaging is a Must for News, Media and Sports Organizations

The same is true for all forms of media and users, including sports fans (don’t wait to tell a Canadian the Toronto Maple Leafs just made a big trade, and then not know the details). The best in this space don’t just use notifications to be first with the news, they layer in context, complementary content, analysis, and response, letting the app user choose their level of engagement.

Being a “Product Person” is About More Than Managing

Flexibility and adaptability, rather than strict adherence to plan, are critical, as is a strong sense of being the customer’s advocate. The best product people aren’t afraid to challenge status quo.

Originally published at www.urbanairship.com.

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com