4 Real-World Examples of Location-Based Marketing (And Best Practices)

How SXSW Personalized the Festival Experience

  • Guests received alerts and recommendations based on their locations and schedules. SXSW is a huge festival, and everyone’s got their own schedule and place to be — to capitalize on this, SXSW created personalized notifications based on attendees’ locations.
  • SXSW didn’t hold back. The festival used more than 1,300 beacons to determine user location, and delivered more than 415,5000 location-triggered notifications. This served two purposes: To help SXSW understand the behavior of attendees to optimize for future festivals, and to offer guests a personalized experience.

William Hill Boosted Engagement by 400% with Location-Based Messaging

  • William Hill creates segmentation tags and location profiles for their users. Their location-targeted messages have seen 400% greater engagement than standard, non-targeted notifications.
  • It’s about relevancy, not volume. Alex Rutherford, Head of Mobile Sportsbook, says that the William Hill notification strategy “is not to overwhelm the customer, but ensure at all times that every message they receive is absolutely relevant.” By leveraging location-based messaging, William Hill has been able to do just that.

How the USTA Boosted Ticket Sales and Personalized the U.S. Open for Fans

  • Beacons were placed at key locations to trigger automated messages. From the moment a guest approached the entrance of the building, location-targeting beacons sent personalized messages about the day’s matches and schedule.
  • Things got complicated (in the best way possible). To promote last-minute ticket sales, the USTA targeted guests that had previously looked at tickets in the app, had been tracked near a US Open ticket booth, and who were currently in the tri-state area. This generated an overwhelmingly positive response, with 32% of recipients clicking the ‘Buy Now’ button in the Message Center.

AccuWeather Partnered with Airship to Deliver Alerts When They Mattered Most

  • AccuWeather used Airship to enhance its severe weather push notifications to users. In addition to keeping people safe, this strategy allowed AccuWeather to deliver alerts before other weather sources more than 80% of the time.
  • Users are assigned identifiers based on their device’s location. This means that, when government agencies issue alerts, AccuWeather is able to use Airship’s automated system to deliver those notifications to users as quickly as possible.

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com