3 Retail Takeaways from SXSW Interactive Festival

By Connor Cunningham, Senior Account Manager at Urban Airship

SXSW gets a lot of attention for its music and entertainment, but there are also some great events and panels for brands to learn about technology and consumer behavior. I had the opportunity to attend the SXSW Interactive Festival and learn from brands like Away, Foursquare, and Neiman Marcus on what digital transformation looks like for retailers in the “Retail Revolution: Brick-and-Mortar Bounceback” panel.

Here are three takeaways from the panel that every retail marketer should keep in mind:

Digital Channels and Brick-and-Mortar Work Better Together

Williams shared how originally Away’s only sales channel was direct-to-consumer through their website, but they started experimenting with retail locations and found that consumers generally browse online first, and then went into the store. Brick and mortar became an extension of what they do online, and the two work together in harmony.

Technology Is Becoming More Intimate

AR/VR Launches Result in Great Publicity, but ROI Still in Question

Originally published at www.urbanairship.com.

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com