3 App Analytics Reports to Help You Understand Your App Conversion Efforts

Funnel Report

  • Which buyers are most likely to purchase but haven’t yet?
  • Which buyers showed interest in a specific offer or product but haven’t purchased?
  • Where am I losing visitors in my conversion funnel?
  • Identify high-intent users for retargeting and run campaigns to bring them back.
  • Determine which step(s) in your conversion process to optimize, allowing you to focus on high-value tasks.
  • Experiment with creating different types of offers to move users toward conversion.

Footfall Traffic Report

  • Is my digital messaging driving in-store footfall?
  • Which stores and departments are my customers visiting? At what times of the year?
  • How are certain types of messaging impacting individual store or department traffic?
  • Experiment with messaging campaigns to drive traffic at locations similar to those that have achieved increased traffic due to notifications.
  • Put additional successful messaging campaigns in place to drive foot traffic, especially in higher yield departments.

Campaign Drill Down Report

  • Which campaigns are driving the highest customer engagement and conversion?
  • Which channels or offers within a campaign are performing?
  • Are certain types of campaigns, products or offers more suited for a particular channel than another?
  • Run more of the campaigns performing best and less of those that are not performing.
  • Make adjustments to tactics (promotional messaging in particular) to increase engagement.
  • Adjust your mix of channels, campaign types and offers to maximize for conversion or LTV.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com