20 Push Notification Strategies for Customer Retention

Give Your Customers a Warm Welcome

  • Underscoring the value of an opt-in with an initial notification or message
  • Encouraging the user to complete the opt-in steps with additional information and verification

Provide a Reason to Keep Coming Back

  • Welcoming new members
  • Notifying members when they’re close to meeting a new loyalty status
  • Letting members know when they’ve achieved a new loyalty status
  • Keeping customers updated on loyalty points earned
  • Tracking and updating customers on points used
  • Warning customers when points or rewards are nearing expiration — this can re-engage some customers who may be at risk of churning

Capitalize on Order-Related Topics

  • Remind your customers to re-order for subscription-based products and purchases
  • Notify your customers about abandoned carts or incomplete transactions (and here’s a guide we wrote about this)
  • Notify customers about incomplete pre-purchase registration
  • Send apologies for running out of products, delays in service, or malfunctions — usually accompanied by an offer
  • Remind customers of freshly in-stock items

Establish a Safety Net

  • Low churn risk: We’ve missed you! Check out our latest [feature, product, offer, etc.]
  • Medium churn risk: We’ve missed you! Here’s…[an incentive for coming back — 10% off coupon or similar]
  • High churn risk: We’ve missed you! Here’s…[a strong incentive for coming back — free one on us or similar]
  • Re-engage inactive users with interest-based notifications triggered by inactivity duration: We think you’d love [this deal, product, artist, etc.]

Remind Your Customers About Offers

  • Reminders: Don’t forget, today is the last day to register for [class, training, webinar, etc.]
  • Support information: Your support ticket has been created. We’ll be in touch very soon!
  • Action required or requested: You can try anything from turn-based game notifications (it’s your turn to play) to conversation replies (your contact is waiting to hear back from you) to encourage users to take action.

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