20 Push Notification Strategies for Customer Retention

Push notifications are essential if you’re looking to retain customers for your brand. They’re a great way to keep customers engaged; and when executed properly, a good push notification strategy will keep your customers sticking around time and time again.

But, first things first:If you’re sending notifications at all, you’re already ahead of the brands that aren’t. App users who receive one or more push notifications in their first 90-days have 190% higher retention rates than those who don’t receive any.

Let’s explore some of the most effective strategies for retention.

Give Your Customers a Warm Welcome

Retention starts from the very moment you acquire a customer. As soon as a user has opted-in on your app, make sure to give them a warm welcome. You can do this by:

These steps will help keep customers interested, and give them a vested interest in your brand from the moment you connect with them.

Provide a Reason to Keep Coming Back

Incentives are the name of the game if you’re looking to retain customers — one of the best ways to provide incentives is through a loyalty program. A successful implementation of push notifications in a loyalty program could look like this:

If you can provide your customers with an incentive to keep engaging with your brand, even if it’s just occasionally until you really hit a growth phase, it can be a lifesaver for your retention rates.

Capitalize on Order-Related Topics

Many businesses make the mistake of assuming that once a customer’s ordered, nothing more needs to be done with push notifications. That’s not always true — here are a few order-related push notifications to keep your brand top of mind:

Giving your customers extra information about their orders establishes trust, but it’s also a great way to retain customers down the road.

Establish a Safety Net

Customer churn is an unfortunate fact of business — it’s unavoidable. However, you can significantly reduce your churn by establishing a safety net of notifications to re-engage customers when they’re falling out of touch with your brand. Here are a few examples, using Airship’s predictive churn solution:

Not all those who wander are lost. Just because a user hasn’t engaged with your brand for an extended period of time doesn’t mean you can’t still retain them — try the above strategies to minimize churn.

Remind Your Customers About Offers

Customers aren’t thinking about your brand all day (even though we’d certainly love them to), and it’s good to give a nudge with push notifications. Here are a couple examples of reminders that can keep your customers retained and engaged:

That’s it! The push notification strategies outlined above are brilliant ways to connect with your customers when it matters most, keeping them engaged and loyal to your brand while reducing churn.

Our blog section on push notifications is a great place to go if you’re ready to refine your strategy and start forming authentic relationships with your customers. To take a look at Airship’s mobile app solutions, click here.

Originally published at www.airship.com.

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com