20 Loyalty Stats You Need to Know

Customer loyalty is essential to your brand’s success. Great relationships are what keeps customers coming back, referring your products and services to others, and spending more over the long term. But building loyalty and keeping customers active in your loyalty programs are ongoing challenges, regardless of your market or vertical. Plus, the nature of loyalty continues to evolve, particularly in response to the COVID-19 pandemic. Here are 20 loyalty stats that illustrate the state of customer loyalty today, and the trends and opportunities that you need to know about to build stronger and more profitable relationships with your customers.

Loyalty programs are popular, but retention and engagement are key challenges.

These stats show it’s crucial to take proactive steps to communicate with customers about your loyalty program, as well as provide real value that gives them more reasons to remain loyal to your brand.

  • 90% of US adults belong to at least one loyalty program and 53% are in three or more.

Customer loyalty and loyalty schemes are major drivers of key performance indicators.

Loyalty translates to more revenues, recommendations and reviews. Plus, your loyal customers are more likely to stick around even when things don’t go as planned.

CX and personalization are crucial to loyalty program success.

Today’s increasingly mobile consumers demand personalized and relevant content from the brands they trust, as well as options ( like Mobile Wallet) that make it easy to participate and unlock valuable incentives and rewards.

  • 43% of shoppers will unsubscribe from loyalty program messages if the content is not relevant to them.

As these stats show, loyalty matters. But it’s essential to get it right. Brands that can meet the demand for personalized, convenient, and streamlined mobile experiences are in the best position to build stronger relationships that lead to a lifetime of value.

For more loyalty insights and ideas to help grow your loyalty program, check out our recent webinar 7 Ways Mobile Can Accelerate Loyalty Program Growth.

Originally published at airship.com.

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

Love podcasts or audiobooks? Learn on the go with our new app.