20 Customer Engagement Stats for 2020

1) 77% of daily active users drop off within the first three days after installing the app.

2) Improving customer retention by just 1% can lead to a 7% improvement in bottom-line revenue.

3) The Chicago Tribune saw a 56% higher push notification open rate with A/B Testing.

4) Personalization can drive up to 15% revenue growth for companies in the financial services sector.

5) Omnichannel buyers are 23% more likely to make repeat shopping trips.

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6) 52% of consumers say they’d switch brands if they didn’t feel they were receiving a personalized experience.

7) App users have a 190% higher retention ratewhen they receive one or more push notifications in their first 90 days.

8) Gasbuddy saw a 24% boost in daily active users on days they send an Airship notification.

9) There is a 70% greater likelihood of converting for retargeted visitors vs. those who did not receive retargeting messages.

10) 77% of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience.

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11) 73% of shoppers use multiple channels.

12) 87% of marketers report a measurable lift from their personalization efforts.

13) Dinda saw 25% more revenue generated from app purchases compared to desktop in under a year.

14) Organizations that prioritize testing are twice as likely to outperform their peers and have stronger cross-functional relationships.

15) A single point increase in customer experience metrics can drive millions of dollars in sales.

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16) OPB saw 2.7x higher open rate for notifications versus email.

17) 75% of U.S consumers want to be better understood by retail brands during their holiday shopping.

18) 67% of marketers say experimentation is increasingly essential for staying competitive.

19) 30% of lapsed app users say they’d start using it again if they were offered a discount.

20) 78% of customers say poor customer service experience makes them lose trust in a brand.



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