10 Customer Engagement Statistics for 2019

1) In 2019, 74.2 million people in the US will use a smart speaker, up 15% over 2018. By the end of 2019, 26.8% of US adults will use one at least once per month.

2) Amazon sold over 100 million Alexa devices. Google Assistant will be available on one billion devices by the end of January 2019.

3) 51% of marketing influencers say that applying data insights to decision-making is a top priority.

4) 78% of customers say poor customer service experience makes them lose trust in a brand.

5) Triggered email messages have 71% higher open rates and 102% higher click rates than non-triggered emails.

6) 58% of all top performing companies use marketing automation software to aid their marketing efforts.

7) 63% of CMOs expect their budgets to increase in 2019.

8) Global retail sector technology spending will grow 3.6% to reach almost $203.6 billion in 2019.

9) 87% of marketers report a measurable lift from their personalization efforts.

10) 72% of respondents ages 18–34 say they would be more likely to be loyal to a brand that replies to them, compared to those companies that stay comparatively silent. For respondents aged 45 and up, 47% feel the same way.

Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

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Urban Airship is now Airship! Leading brands trust us to help them achieve digital growth. We make mobile moments magic. www.airship.com

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