10 Customer Engagement Statistics for 2019

1) In 2019, 74.2 million people in the US will use a smart speaker, up 15% over 2018. By the end of 2019, 26.8% of US adults will use one at least once per month.

Source: emarketer

2) Amazon sold over 100 million Alexa devices. Google Assistant will be available on one billion devices by the end of January 2019.

Source: The Verge and Google

3) 51% of marketing influencers say that applying data insights to decision-making is a top priority.

Source: Ascend

4) 78% of customers say poor customer service experience makes them lose trust in a brand.

Source: Survey Monkey

5) Triggered email messages have 71% higher open rates and 102% higher click rates than non-triggered emails.

Source: Every Cloud

6) 58% of all top performing companies use marketing automation software to aid their marketing efforts.

Source: Every Cloud

7) 63% of CMOs expect their budgets to increase in 2019.

Source: Gartner

8) Global retail sector technology spending will grow 3.6% to reach almost $203.6 billion in 2019.

Source: Gartner

9) 87% of marketers report a measurable lift from their personalization efforts.

Source: Evergage

10) 72% of respondents ages 18–34 say they would be more likely to be loyal to a brand that replies to them, compared to those companies that stay comparatively silent. For respondents aged 45 and up, 47% feel the same way.

Source: Telus International

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